The average American picks up their phone 96 times a day, or once every 10 minutes. For most of us, this equates to hours of scrolling through social media, checking email, and staying in touch with family members and friends. For nonprofit organizations, this represents an effective way to engage with supporters amid the ongoing pandemic. Since most in-person events have been canceled or modified in some way, nonprofits have expanded their digital and mobile fundraising capabilities to engage supporters remotely. This includes exploring text fundraising opportunities that allow organizations to connect with supporters directly on their mobile devices. According to Double the Donation’s nonprofit fundraising statistics, half of last year’s nonprofit website traffic came from mobile and tablet users. This demonstrates the crucial importance of connecting with supporters on mobile devices, and text fundraising is a great way to do exactly that. In this quick guide, we’ll review everything you need to know about text fundraising, including:
Monthly giving programs provide your nonprofit with reliable revenue throughout the year. When compared to other fundraising initiatives, monthly giving may seem like it takes a “set-it-and-forget-it approach.” However, growing your monthly giving program to maximize its benefits takes dedicated time and investment. Knowing the program will earn regular donations once it’s established can be freeing for some nonprofits, but it may make other fundraising professionals assume that they can’t actively expand their monthly giving program further. As an incredibly valuable source of income, your monthly giving program is worth additional investment to ensure it’s achieving its maximum potential. Keeping in mind that monthly donors tend to increase their value over time, your nonprofit can take additional steps to attract more monthly donors and earn more from the supporters currently enrolled in your program. To help your nonprofit expand your monthly giving program, this article will explore five key tips including:
Volunteers donate their valuable time to fulfill your nonprofit’s programs, help run fundraisers, and manage essential day-to-day operations. Just how valuable are volunteers? Double the Donation’s volunteering statistics report found that the current worth of a volunteer hour is about $31.80, and approximately a third of the nonprofit workforce is made up of volunteers.
This means volunteers are vital to your nonprofit’s success. But to build a thriving volunteer community, you’ll need the right communication strategies. Effective communication strategies impact your organization's ability to cultivate long-term and meaningful relationships with volunteers. Creating these long-term relationships will not only help your nonprofit retain volunteers, but it can also help inspire those individuals to donate more time and even money toward your cause.
It’s time for a pop quiz! Yes, this is a pop quiz for our organization’s board members. You can download a PDF of this pop quiz here.
This quiz will gauge an individual board member’s engagement to the organization. Of course, this isn’t scientific. But it may serve as a good tool to spark the conversation about what drives the nonprofit, how to deepen the connection between the board member and what really drives the org, and perhaps to invigorate the passion you want board members to have for your cause.
Quickly answer these yes/no questions:
This is my second quarterly update for 2021. I've got seven quick updates for you this time:
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Fundraising vs. Development
What’s the difference between fundraising and development? Some people say it’s just a matter of semantics. They may be right. But I think there’s a distinction that’s worth noting.
Fundraising vs. Development
Fundraising is transactional. It is the transaction of asking for and receiving a gift. Fundraising asks tend to happen on a timeline determined by the organization.
Development is relational. It is the process of developing relationships with donors for long-term, organizational benefit. Gifts may bind the donor to your organization over the entire span of the relationship. This timeline is defined by the donor.